quite the

So ok let me check that I’m getting the gist of this article -

"Dwayne and Wanda Smallwood worry the gravel pit threatens the town’s RURAL CHARACTER."

"So Brite Tattoos believes the proposal is at odds with the town's RURAL CHARACTER."

"Wee Ones Play–n-Day Care have joined the protest, saying the town's RURAL CHARACTER is at stake."

Ok, think I got it.